Events

Holding a seminar or a workshop can massively increase your list of contacts. Regular communication with customers or potential customers is essential for any business and seminar or event is an ideal way of doing this. You will find after holding a few seminar or workshop new doors unexpectedly start to open.  It is possible to get very well known in a particular field and consequently be in demand as expert speaker on the subject. Some people even find their seminars are so successful that their expertise becomes more in demand than your main product or service. This also can lead to more speaking work, private consultations and consequently the need to completely re-engineer their business.

Benefits of Seminar selling to attendees:

The most important benefit of seminars or workshops to attendees is that your event enables them to build up a picture for themselves of the quality of your product or service. Rather than rely on a third party’s recommendation, they can judge for themselves if your service is right for them – either now or in the future. Your presentation is, for them, the living embodiment of your business and the perception they build will be all that matters. Any business that relies heavily on a service-based proposition needs to build a relationship with its customers. Equally, customers need to have a relationship with your business and seminars provide an excellent opportunity for people to get to know a business before moving to the next stage – be it a personal consultation or to make their purchase. People like to receive information in different ways. Many business owners wrongly make assumptions about how customers and prospects will want to receive information about their products or service – with written information being at the top of the list. Unless you know exactly how your customers like to receive information, offer it in a variety of formats. One of the most under used is the seminar format, where people can engage many more sense – thus increasing the likelihood of your message being remembered and acted upon.

Internal Events or Seminar

Every business will succeed or fail because of the quality and motivation of their most important resource – their people. Investing in the lives, learning and encouragement of the human resources of a business through seminars, workshops and retreats can be the difference you need. Here are just a few areas where learning can be profitable.

• Team Building: A seminar is an excellent tool to help the team step outside of itself and think about the big picture. It also is a way to learn more about yourself and the others on your team and how that all fits together. With a renewed sense of who “WE” are – there is new energy and commitment to each other. You also find yourself a bit more tolerant of those personality types who are not like “ME”.
• Conflict Resolution: Where there are people there will be conflict. That’s life. But in the workplace – conflict can drain personal energy and change the focus from customer service and sales to duck and cover. A workshop allows people to vent and then rebuild the trust relationships.
• Sales Training: For those who have to keep their edge to be effective in sales and marketing, training is always a refresher and a chance to exchange the war stories of life on the battlefield of selling. People in sales are always looking for a new idea or tactic that can help them get that potential sale across the finish line.
• Leadership: This is often seen as a topic for just the senior management. The truth is that you have leaders all through the organization. We often assume that they know how to lead because it may be a small group or area of responsibility. Poor leadership – even in small groups – can create conflicts and poor performance.
• Customer Service: The battle to keep each member of your organization focused on serving the customer never ends. Having a seminar on customer service can remind everyone of the choice every customer always has – to buy that good or service here – or somewhere else.
• Technology: A lot of money is spent on upgrades of software and hardware. Without adequate training, those upgrades will never produce the gains in productivity and effectiveness that they might.
• Community: Groups that serve the community face many of the same pressures to perform and compete as a business does. Instead of sales, it is those valuable donor dollars that go to one organization or another. Add to that the extra challenge of working with volunteers! Training is essential to keeping the spark in community groups.
• Encouragement: Good seminars will encourage you. This can add some “oomph” to you and your work. You’ve been away from the routines and the same old/same old. The seminar has reminded you of the important part that you play in the lives of the rest of your group. The value of your work as part of your life has been affirmed. You now have something extra to share.