MICE

Meeting, Incentive, Convention, and Exhibition

The importance of the MICE lies in the fact that it converts the annual business meetings and conferences into a glamorous and enjoyable event for the delegates and attendants. Be it a meeting to bring people together either from within one company or from a broader spectrum or an international conference of 100 delegates or product launch party or exhibition, MICE finds itself being inevitable in all the occasions. Most components of MICE are well understood, perhaps with the exception of Incentives. Incentive is usually undertaken as a type of employee reward by a company or institution for targets met or exceeded, or a job well done. Unlike the other types of MICE, Incentive tourism is usually conducted purely for entertainment, rather than professional or educational purposes.  Using off-site workdays to motivate staff and improve their productivity is gaining popularity in the corporate world.

MICE usually consists of a well planned agenda centred around a particular theme, such as a hobby, a profession, or an educational topic. The MICE segment is tailor-made to suit the yours or your client’s requirements in any part of the world with an adrenalin-fuelled days followed by fun-filled party nights, culminating in a once-in-a-lifetime experience. The size of the convention, facilities required, competitive pricing, natural attractions, safety and opportunities to shop are some of the factors considered before selecting a MICE destination.